PoP is an extremely secure and affordable online transaction system for the home user that guarantees protection from identity theft while enjoying the same level of security as the in-store EFTPOS system. For online shoppers and bank customers, the safety and peace-of-mind afforded by PoP is invaluable. Only two parties ever know customer details: the customer and the customer's bank. Benefits to the Home User include:

• Protection against identity theft;
• Increases customer's confidence in online Transaction security;
• Improves customer's shopping experience by providing a 'shop front' style interface;
• Provides systems to prevent the Merchant from seeing the entire Cardholder PAN;
• Presents the Cardholder and institutions with a familiar EFTPOS/ATM interface, increasing ease of use and level of confidence;
• Provides optional Authentication of the Merchant and Transaction amount to the Cardholder's payment PoP Device. This prevents the Cardholder from being tricked into revealing their private information at a bogus purchase site thus of having his/her identity stolen;
• Has optional automatic form filling to improve the Cardholder purchase experience;
• Avoids the Merchant 'seeing' the credit card information, reducing Cardholder privacy concerns.