Forward thinking

When ATM’s and EFTPOS were first introduced in the 1980’s consumers benefited from the ease of use and the security of entering your own PIN to authenticate transactions. Merchants and financial institutions saw reductions in the costs of handling cheques and cash in addition to reduced fraud risk. These benefits still exist today.

In-store EFTPOS is a merchant centric technology. The choice of how, when and where the merchant takes payment is generally up to them - but it works very well and everyone knows how to use it.

As consumers began the online shopping experience in the early 2000’s they were offered more choice about how and when to make purchases and how to pay for them.

If we leap forward a few years into the future consumers may browse instore but increasing numbers will make purchases, and a better deal, using their Smartphone from a web store somewhere else entirely. In time the shopping experience will become much more consumer centric – and along with it the payment options.

Up until now the payments technology supporting each channel has operated quite separately – instore is different from online and online different from mobile.

Point of Pay is the only system that offers a single, certified technology for use in all three channels.

No longer will consumers need to worry about the security of their transactions online and via mobile. They will work exactly the same way as they work in-store today - swipe your card, select debit or credit, enter your PIN, press pay.

No registrations, no extra tokens, no security cards or multiple passwords to remember or all the other stuff we have been made to put up with just to be able to buy something online.

The Point of Pay technology will significantly reduce the cost and complexity of payments  for merchants and consumers in future – but better than that – its' available today.